Starbucks Reserve is a premium line of coffee products offered by Starbucks. These products are often associated with rare and high-quality coffee beans sourced from unique regions worldwide. When Starbucks runs campaigns for Starbucks Reserve, they typically focus on highlighting the exclusivity and premium nature of these products. Here's a general outline of what such a campaign might involve:

1. Product Showcase: Starbucks Reserve campaigns usually begin by showcasing the featured coffee beans and products. This includes describing the unique flavor profiles, where the beans are sourced from, and the meticulous brewing methods used to prepare them. The campaign did also introduce new Starbucks Reserve offerings.

2. Storytelling: Starbucks often emphasizes the stories behind the coffee. They might talk about the farmers and communities involved in growing and harvesting the coffee beans. This adds a human touch to the campaign and highlights Starbucks' commitment to ethical sourcing and sustainability.

3. Limited Availability: Starbucks Reserve products are often available in limited quantities. The campaign did create a sense of urgency by mentioning that these exclusive products are only available for a limited time or at select Starbucks locations. This can encourage customers to try them before they're gone.

4. Visual Appeal: Starbucks is known for its visually appealing marketing materials. The campaign would likely include high-quality images and videos of the coffee, the brewing process, and the coffeehouses where customers can enjoy Starbucks Reserve products.

5. In-Store Experience: Starbucks did create an immersive in-store experience for customers, such as special Reserve coffee tasting events or interactive displays that educate customers about the origins and preparation of Starbucks Reserve coffees.

6. Digital and Social Media: Starbucks would likely leverage digital and social media platforms to reach a wider audience. They might use platforms like Instagram, Twitter, and Facebook to share visually engaging content, stories, and promotions related to Starbucks Reserve.

7. Collaborations: Starbucks sometimes collaborates with renowned coffee experts or chefs to create special Reserve coffee blends or food pairings. Such collaborations can generate buzz and interest in the campaign.

8. Exclusive Rewards: Starbucks often offers rewards and loyalty program benefits to incentivize customers to try Starbucks Reserve products. This could include bonus stars, discounts, or exclusive merchandise related to the campaign.

9. Sustainability and Social Responsibility: Starbucks places a strong emphasis on sustainability and social responsibility. The campaign did highlight the positive impact that purchasing Starbucks Reserve products has on coffee-growing communities and the environment.

10. Customer Engagement: Starbucks did encourage customer engagement by inviting them to share their own experiences with Starbucks Reserve products on social media using a specific campaign hashtag.

Keep in mind that the specific details of a Starbucks Reserve campaign can vary from year to year and from one product release to another. To get the most accurate and up-to-date information about a particular campaign, I would recommend visiting Starbucks' official website or checking their social media channels for the latest news and promotions.